Peter Thomas Roth

Client: Peter Thomas Roth
Role: Art Direction and Graphic Design
Agency: Factory360

Develop a sampling cart for Peter Thomas Roth to share bite-size samples of 4 highlighted products in promotion to their new eye patch. Each cart should pop up in front of Sephora all over New York City for the summer. Design an eye-catching cart that people walking on the streets of New York City would be drawn to.