Instagram @shop

Client: Instagram
Role: Art Direction/Graphic Design
Agency: Factory360

A bold and colorful retail experience for Instagram @shop’s first ever brick & mortar pop-up, highlighting the stories and products from 13 independent and diverse brands. Guests were invited to purchase Instagram exclusive items just how they would on the platform. Upon scanning the gradient QR code, guests purchase on the IG platform and have their new goods shipped directly to their house. Each purchase was rewarded with a Boy Smells candle & sticker pack, and on the way out, Baonanas served delicious ice cold banana pudding push pops.

Awards:
ED&T Awards Silver
Drum Awards
BizBash Finalist

Creative Director: Zoé Ganch
Experiential Designer: Mace McCool
Motion Designer: JJ Jung