Instagram Dale Tú

Client: Instagram
Role: Art Direction/Graphic Design
Agency: Factory360

Activating across three cities: Los Angeles, Miami, and New York City. First ever Instagram Dale Tú creators program that helped empower the next generation of Latinx and Hispanic visionaries. For Los Angeles we created a dinner party with surprise AR filters and celebrity performances, Miami we partnered with Miami Art Basel to host a brunch, and lastly in New York City we created an intimate dinner party to wrap up the event.

Awards:
Hidden Gems - Silver
Ex Awards - Silver
Pro Awards - Best Diversity Campaign
Pro Awards - Honorable Mention of Best Use of Influencer Marketing

Creative Director: Zoé Ganch
Experiential Designer: Victoria Cuenca, Bri Rodriguez