AWS re:Invent Watch Parties

Client: AWS
Role: Art Direction/Graphic Design
Agency: Factory360

We created a lively event for Amazonians to watch live-streamed content from re:Invent while connecting with their colleagues. We brought a tech-forward approach to exciting interactives, all with a celebratory and futuristic tone, to four different office locations—Arlington, Seattle, London, and Berlin. Across the 3-day event, employees got to enjoy local food & beverages and were welcomed with Amazon’s iconic Rufus the Corgi pins and stickers. A DJ in Arlington got the vibes started and was holographically beamed to the Seattle office. Employees battled it out with a branded ping pong table and got a taste of the future of gaming within our VR-cade. After guests tuned into the livestreamed keynote, we closed each day out with a AWS raffle, giving away prizes like Bluetooth speakers, purifying water bottles, branded beanies, and more.

Creative Director: Zoé Ganch
Experiential Designer: Victoria Cuenca, Bri Rodriguez