Share the Joy Tour

Client: instax Fujifilm
Role: Art Direction/Event Identity/Graphic Design
Agency: Factory360

Share the Joy Tour rolled through 20 cities across the east coast with a decked-out mobile truck, complete with playful camera-shaped inflatables and festive designs that made for perfect photo ops. Guests could step inside the lens, literally, of an iconic instax® Mini 12 camera and dive into a series of interactive experiences. From snapping pics with instax cameras to checking out product displays and adding to a collaborative wall, every corner was designed for creativity and connection. A swag-filled claw machine and a gumball dispenser kept things fun, making sure everyone left with a little extra joy to share.