#instaxJOYtour

Client: Fujifilm/McCann
Role: Art Direction/Graphic Design/Photography
Agency: Factory360

Step into our mobile INSTAXJOYTour! We've crafted every detail inside the truck, showcasing the new Instax Mini 12 and a spectrum of cameras and printers. Our vibrant truck, adorned with playful inflatables, is more than a pit stop—it's an experience we've curated just for you. Engage in hands-on demos, uncover surprises in cubbies with surprises behind each door, snag freebies like stickers and postcards, and participate in our sweepstakes. On your way out, indulge in an Instax-shaped popsicle available in six flavors. We've hit 20 stops starting off in Seattle’s Capital Hill Block Party to US Open of Surf all the way to Arizona; bringing this captivating journey to photography enthusiasts everywhere!

Award:
Event Marketer

Creative Director: Zoé Ganch
Experiential Designer: Analise Mahmet
Graphic Designer: Katie Backes
Motion Designer: Rose Park