Lacoste Miami Open

Client: Lacoste
Role: Art Direction / Photography
Agency: Factory360

Activate the Lacoste Miami Open sponsorship, extending beyond the stadium. At the stadium, manage the retail and trailer, including customization as well as the revamping of the Lacoste suite and Stadium Court animated signage. Off stadium, produce the Miami Open Lacoste opening party at the Miami Soho Beach House and host an exclusive influencer tennis clinic.

Event Marketer Article HERE

Revamped the Miami Dolphin’s CEO box suite,  decorating and reskinning it to embody the essence of the Lacoste branding. In addition to providing executives with an immersive journey into the world of Lacoste while following the anticipated tennis matches. We adorned the walls with Lacoste ambassadors and tennis legends such as Novak Djokovic, Grigor Dimitrov, and Daniil Medvedev. We also added a number of photo moment backdrops for guests to capture content. Tennis fans were invited to dine, drink, savor French espressos, and relish in a premium viewing experience alongside top tennis pros, ambassadors, employees, and influencers.

Crafted a bespoke experience, integrating a customization area within the retail store. This customization station presents tennis enthusiasts with the chance to tailor their Lacoste clothing using exclusive Miami Open patches. We produced both heat and woven patches, alongside program books and signage strategically placed throughout the store.

To kick-off the 2024 Miami open, we hosted an unforgettable Lacoste launch party at the Miami Soho Beach House, where guests, influencers, and world renowned pro-tennis players came together to celebrate and anticipate the excitement of the Miami Open.

Over two consecutive weekends in Key Biscayne, we orchestrated an early morning event designed specifically for Lacoste influencers hailing from Paris, Madrid, Brazil, and Mexico. The highlight? Hands-on tennis clinics led by none other than the professionals tennis players Tchakarova Twins, where influencers honed their serving techniques and perfected their swings, all while capturing unforgettable moments through countless selfies.

COMING SOON

Creative Director: Zoé Ganch
Graphic Designer: Amanda Casey
Motion Designer: Rose Park