Ohio Rivalry Run

Client: Nike
Role: Art Direction and Graphic Design
Agency: N/A Collective

Since 1934, every Ohio State University player has strived to earn gold pants with a win against the team up north (Michigan State). Started in 1938, Block-O is the largest student organization on campus with 3000+ members and known as the heart and soul of the student fan base. For decades, students rallied the night before the game with an unsanctioned jump into Mirror Lake on campus. In 2015 they ceased this tradition. Nike asked us to create a new tradition for Ohio State University Students. We created and promoted an “unsanctioned” Rivalry Run for OSU students through the Ohio State University campus as a new tradition. Starting the run at 9:34 pm.