Axe

Client: Axe
Role: Art Direction, Graphic Design, and Illustration
Agency: Oliver (Unilever Studio)

Guys around the world were trying to fit the mould, and live up to this single definition. There were so many rules, from what to wear to what sport a guy should play. But those days are over. Today, the definition of a man is not so single-minded, and there are as many definitions as there are guys walking the earth.